Posted at 12:01 PM
Announcing the 1st Student Advertising Congress
Original. Crazy. Witty. These are just some of the
words that characterize what an ad must possess to
effectively communicate. But great ideas sometimes
come with a great price—as any adman or woman
who’s burned the midnight oil for days on end would
know. Sometimes to the point of burning out.
Which is why new blood is always welcome. Where would
these creative reserves come from? From the
universities, of course. And that’s what drove a
group of pioneers to come up with the 1st-ever Student
Advertising Congress.
Slated for November 22-23 at the CCP Aliw Theater, the
momentum behind the student AdCong comes from the fact
that the Philippine youth, of which 2.7 million belong
to advertising related courses, have not yet been
tapped in a more direct manner. “Only sprinklings
have been given to students before in the past Ad
Congress,†says Dan Villa, 1st Student Advertising
Congress Chairman. “There have been efforts to
involve students but they only have minimal
participation in the biennial ad congress, and from
the 4As and PANA ARAL programs.â€
AdCong intends to mold students in mass communication
and allied courses into quality graduates who will
eventually become highly qualified and competitive
advertising practitioners. Themes and topics are
designed to be highly relevant to the students and
will be delivered by industry leaders. Add to that a
creative advertising competition using youth-oriented
products wherein grants and awards will be given to
the winners. “It is different from the industry’s
Ad Congress because it’s driven by the concept of
BY4Y. By the Youth, For the Youth,†adds Villa.
“We kicked-off at FEU last August, where about a
thousand students were able to attend,†says Ronald
Allan Esguerra, 1st Student Advertising Congress
Project Director. “We will be coming to La Salle or
Lyceum this coming September 22 to continue our campus
tour,†he adds.
Initial reaction to the AdCong has been tremendous.
The organizers are getting inquiries and reservations
even from the provinces.
Now who says that youth is wasted on the young?
Registration for 1st Student Advertising Congress
Registering is P350. Attendees will also receive a
free Globe SIM pack. For more details, log on to www.studentadcongre ss.gowebph. com.
